iPhone for BusinessLearn about iPhone in businessShop for your business |
iMac
The vision is brighter than ever.
- iMac Pro
- MacBook
- MacBook Air
- MacBook Pro
iMac Pro
Power to the pro.
Pros love iMac. So when they asked us to build them a killer iMac, we went all in. And then we went way, way beyond, creating an iMac packed with the most staggeringly powerful collection of workstation-class graphics, processors, storage, memory, and I/O of any Mac ever. And we did it without adding a millimeter to its iconic all-in-one design. So everyone from video editors to 3D animators to musicians to software developers to scientists can do what they do like they’ve never done before. Introducing iMac Pro. A lean, mean dream machine.
|
18 cores in an iMac. No, that’s not a typo.An iMac with 8 cores is remarkable enough. But an iMac with up to 18 cores is an entirely different creature. Add Turbo Boost speeds up to 4.5GHz, and iMac Pro has the power and flexibility to balance superb multicore processing with great single-thread performance. So whether you’re rendering files, editing 4K video, creating real-time audio effects, or compiling your next five-star app, it all gets done at lightning speed. Proof, once again, that there’s strength in numbers.8-, 10-, or 18-core Xeon processorTurbo Boost up to 4.5GHz Up to 42MB cache |
More memory for massive projects.
iMac Pro can accommodate an impressive amount of memory — up to 128GB. So you can visualize, simulate, and render huge 3D models. Create multiple test environments for cross-platform development. Keep numerous apps open at the same time. And slice through data-intensive tasks like a hot knife through butter.
Up to 128GB
2666MHz DDR4 ECC
MacBook
Light. Years ahead.
Our goal with MacBook was to do the impossible: engineer a full‑size experience into the thinnest, lightest Mac notebook yet. And not only is it compact — it’s more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh‑generation Intel Core m3, i5, and i7 processors,1 and up to 50 percent faster SSD storage.2
|
More muscle in every millimeter.Now equipped with seventh-generation Intel Core processors, MacBook is snappier than ever. From daily tasks like launching apps and opening files to more advanced computing, you can power through your day thanks to faster SSDs and Turbo Boost processing up to 3.6GHz.We squeezed the most into it. And out of it.Each component inside MacBook has been meticulously designed to get the most out of an incredibly thin and light enclosure. We chose powerful yet highly efficient processors, and optimized macOS to draw on the processor using as little power as possible. Because no fan is needed to cool the computer, it has more room for battery cells to support you on the go, all day long.ProcessorInside you’ll find seventh-generation Intel Core m3, i5, and i7 processors with 14-nanometer process technology. This lets MacBook expertly combine energy efficiency with the performance needed to take on all sorts of tasks.
|
A keyboard refined for an even better hands-on experience.
We believe that a comfortable, full-size keyboard is an essential part of any notebook. To fit one into MacBook, we designed a keyboard from the ground up — including each key and its underlying mechanism. This makes the whole keyboard not only much thinner, but also more comfortable and precise, so your fingers feel right at home.
Enhanced butterfly mechanism. Key to the keyboard.
Now, with our second-generation butterfly mechanism, the keyboard experience is refined for greater comfort and responsiveness. So when your finger strikes a key, it goes down and bounces back with a crisp motion that you’ll appreciate the moment you start typing.
The Force Touch trackpad. Press a little deeper, do a lot more.The pressure-sensing capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in pressure. Click anywhere to perform a variety of actions in different apps, all on the same surface, without lifting a finger. And the Taptic Engine provides haptic feedback that adds a sense of touch to what you see on the screen. |
|
MacBook Air
Make big things happen. All day long.
MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it’s time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off.*
|
Thin. Light. Powerful. And ready for anything.Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds.802.11ac Wi-Fi. Effortless wireless.All systems go with SSD storage. |
macOS
macOS is the operating system that powers everything you do on a Mac. macOS High Sierra brings new forward‑looking technologies and enhanced features to your Mac. It’s macOS at its highest level yet.
Make the most of your day. From startup to sundown.
Fifth-generation Intel Core processors in MacBook Air give you more time to do more things. Add that to an array of other smart and efficient features, and you have an incredible amount of power in your hands. While carrying next to nothing.
All-Day Battery |
Processors and Graphics |
802.11ac Wi-Fi |
SSD Storage |
Thunderbolt 2 & USB 3 |
Display and Camera |
Multi-Touch Trackpad |
Backlit Keyboard |
MacBook Pro
A touch of genius.
It’s razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.
|
A revolutionary new way to use your Mac.The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more. And now Touch ID is available on a Mac, enabling instant access to logins and fast, secure online purchases with Apple Pay. |
The brightest, most colorful Mac notebook display ever.
The display in the MacBook Pro is the best ever in a Mac notebook. It features bright LED backlighting and a high contrast ratio, delivering deep blacks and bright whites. Its large pixel aperture and variable refresh rate make it power efficient. And it supports wide color for even more vibrant greens and reds than with sRGB. This makes for more true-to-life pictures with realistically vivid details — essential for graphic design, color grading, and editing.
